Disney Plus To Remove Content Due To ‘Strategic Changes’

Disney Plus is putting their new strategy in motion and this new plan might pull your favorite films and series off the streaming service.

For some time now, the Walt Disney Company has been planning their strategy on budget costs, which includes 7000 layoffs and minimizing their Marvel releases this year, specifically Phase 5.

Considering that Disney Plus previously suffered from a shocking drop of subscribers, this has resulted in the company pulling off a new strategy to reclaim and maintain their current standing.

“We are in the process of reviewing the content on our DTC [Direct-To-Consumer] services to align with the strategic changes in our approach to content curation,” Disney CFO Christine McCarthy said on a post-earnings call (via Deadline).

McCarthy also confirmed that they will be removing some content off their streaming platforms all the while producing less content.

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While she did not specify which programming is being removed, it is worth noting that Disney’s contents are produced and distributed on Disney Plus with a 67% majority stake in Hulu, as well.

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The titles likely to be removed from the streamer would fall upon those that didn’t perform well on the service. This is to ensure that their content on Disney+ and Hulu are streamlined to their consumers.

Disney CEO Bob Iger added: “When you make a lot of content, everything needs to be marketed. You’re spending a lot of money marketing things that are not going to have an impact on the bottom line, except negatively due to the marketing costs.”

However, amidst this crisis, Iger admitted they are currently leaning towards their new and upcoming films would “put the right marketing dollars against it” and “allocate more” as compared to other programming that are “not driving any subs at all.”

Disney’s new and upcoming films are Guardians of the Galaxy Vol. 3, The Little Mermaid, Elemental, and more.

Iger ended his statement by wording out his sentiments on the matter: “We are learning [the maturing process as we grow into a business we had never been in]. Specifically, we are learning a lot more about how our content behaves on the service and what customers want.”

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