The Marvel Cinematic Universe might have become one of the biggest and most successful franchises in Hollywood history over the years, but Marvel Studios President Kevin Feige says that he still likes it when Marvel gets to be the underdog.
Speaking in an interview with Cinema Blend, Feige tries to remember the time when Marvel wasn't as successful as it is now with major films like Avengers: Infinity War and Avengers: Endgame. Before Iron Man was brought to the big screen, the MCU was a major underdog, suffering from films like The Death of the Incredible Hulk and Generation X.
According to the Marvel Producer, risky films like Guardians of the Galaxy which debut obscure characters is something that brings back the underdog feeling, and that is a feeling that he enjoys.
So the fact that we've changed that is nice. But there's also part of me that likes it when we're the underdog. I liked it when people would think, ‘How's the Captain America movie going to work?' Or: ‘How's the Thor movie going to work?' Or even after the success of Avengers, and we announced something like Guardians Of The Galaxy?," the Marvel President explained, "‘What is that, a tree? A raccoon? What are you doing?' I like that. I like when we're in that position that people are wondering, you know, ‘What the heck?' – and we get to surprise them. We get to try to surpass an expectation."
Of course, Feige can't say that he doesn't enjoy the massive success that Marvel is experiencing now. The studio has managed to change the way viewers perceive Marvel movies, and that's not a bad thing at all.
Marvel's latest release, Spider-Man: Far Far Home, is currently screening in cinemas.
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