Prince William and Kate Middleton have been sharing clips from King Charles' coronation. One royal correspondent and commentator believed they were doing so to promote themselves.
Prince William And Kate Middleton Are Reportedly Selling Themselves
In a column for News.com.au, Daniela Elser shared her thoughts about the Prince and Princess of Wales' social media posts after the King's coronation. Elser called the move a "self-promoting marketing effort."
Elser wrote:
"What's crucial here is not just what the William and Kate videos show but what they don't. They are a self-promoting marketing effort that is so blatant yet effective they should be studied by science."
She added that the photos and videos were done professionally and not the ones edited on an iPhone. She even compared the videos to that of Michael Bay's works, who directed Transformers.
Elser continued:
"Aside from a few shots of His Majesty doing some waving from the Buckingham Palace balcony, he is entirely missing from the Wales' cinematic universe. This muscular Wales effort to sell, sell, sell themselves over the coronation even though it was the King's big day looks and smells suspiciously like a power play."
She added that the Duke and Duchess of Cambridge are already setting up their future as the next King and Queen of the United Kingdom. Thus, she deemed their move "understandable."
However, she also speculated that the Waleses are not "content to patiently wait and play docile understudies." Instead, Elser said the heir and his wife are building up their power base.
Royal Fans Approve of Kate Middleton, Prince William's Strategy
Several netizens noticed the social media posts from the Prince and Princess of Wales following the coronation, and they approved of it. In fact, many said that the royal couple's social media manager should receive a salary increase.
Here are some of the responses, per Showbiz CheatSheet.
One wrote:
"What happened after Charles became King? Finally, William and Kate use social media the best way, and nobody is scared anymore. They steal the show…because we all know they ARE the show."
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Another added:
"The social media manager of this account should have a raise. They have been posting some amazing content lately."
Russell Myers, a royal editor at The Mirror, also reacted to the behind-the-scenes film shared by the Waleses, which included some highlights from the King's coronation. According to him, when he appeared on Today Show Australia, the royal couple was doing good in their PR stunt.
Do you agree that Kate Middleton and Prince William are selling themselves to the public through their social media posts?
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