The new Sony's Spider-Man Universe film Madame Web has been receiving negative responses from critics and fans since its release. One of the criticisms that it's been receiving is its use of automated dialogue replacement (ADR).
A lot of people noticed that the film used a lot of ADR in the scenes involving Tahar Rahim's Ezekiel Sims as they felt that it was poorly synched and became too noticeable in the final cut.
It resulted in many criticisms of the actor's performance as the villain, which is one of the several issues that critics and fans have pointed out regarding the new film.
Also Read: Ezekiel Sims' Death via Pepsi Was the Last Straw for Madame Web Fans
What is ADR? Filmmaking Technique Explained
Looper described automated dialogue replacement (ADR) as "a routine procedure during the post-production of films in which actors are brought in to overdub lines of dialogue recorded on set in a professional studio, often to correct mistakes, service script changes, or help sound mixing on a loud location."
The ADR process has always been a normal process of filmmaking and almost every film or TV show that you know has likely utilized the technique during post-production.
However, if it is too noticeable and out-of-sync many times, it will distract the viewing experience of the audience which is why it gets ridiculed just like in the case of Madame Web.
Fans Criticize the Use of ADR in Madame Web
A lot of fans were able to notice the use of ADR in Madame Web as evidenced by the many social media posts that have ridiculed how noticeable it was throughout the film.
So far, none of the people involved in the film have commented on the use of ADR during post-production and why it was frequently used.
However, star Dakota Johnson did reveal in an interview with TheWrap that the script underwent drastic changes after she signed on to the project.
"There were drastic changes. And I can’t even tell you what they were," she said with a laugh.
While we have no confirmation from the filmmakers themselves, the frequent use of ADR in Madame Web suggested that a lot of changes happened during post-production which is why the film became what it is when it reached the theaters.
Madame Web is now showing in theaters everywhere.
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