BTS Protects First Place in March Boy Group Brand Reputation Rankings

BTS continues to dominate the March Boy Group Brand Reputation Rankings as they maintain first place among the boy groups on the list.

The March Boy Group Brand Reputation Rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community value indexes of boy groups using big data collected from February 11, 2023, to March 11, 2023.

The Korea Corporate Reputation Research institute analyzed 56,181,673 big brand data for March 2023, which was a 67.15% decrease compared to the 60,509,296 recorded in February 2023.

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BTS Ranks First Place at the March Boy Group Brand Reputation Rankings

BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) ranked No.1 in the March Boy Group Brand Reputation Rankings with a total brand reputation index of 5,907,810. This was a 15.97% decrease compared to the brand reputation index of 7,030,932 in February 2023.

The HYBE Label boy group had a consumer participation index of 463,745, media exposure of 2,095,504, social media communication index of 1,536,954, and a community value index of 1,811,606.

High-ranking phrases for BTS include "J-Hope," "Lego," and "Jimin." While the highest-ranking related terms include "release," "collaborate," and "award."

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NCT Follows at Second Place at the March Boy Group Brand Reputation Rankings

NCT members Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Jeongwoo, and Kun accumulated a total brand reputation index of 3,983,538, putting the SM Entertainment boy group at second place in the March Boy Group Brand Reputation Rankings. This was a 4.08% increase compared to the brand reputation index of 3,827,415 in February 2023.

The boy group had a consumer participation index of 106,518, media exposure of 896,908, social media communication index of 868,724, and a community value index of 2,111,389.

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SEVENTEEN Claims Third Place at the March Boy Group Brand Reputation Rankings

SEVENTEEN S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino ranked in third place with a total brand reputation index of 3,699,006. This was a 15.60% decrease compared to their brand reputation index of 4,382,675 in February 2023.

The groundbreaking boy group recorded a consumer participation index of 351,610, media exposure of 1,556,921, social media communication index of 924,619, and a community value index of 865,856.

Here is the top 30 March Boy Group Brand Reputation Ranking:

1. BTS
2. NCT
3. SEVENTEEN
4. EXO
5. THE BOYZ
6. TXT
7. SHINee
8. ASTRO
9. Stray Kids
10. BIGBANG
11. Super Junior
12. BTOB
13. PENTAGON
14. MONSTA X
15. TREASURE
16. INFINITE
17. ENHYPEN
18. Highlight
19. WINNER
20. Shinhwa
21. ATEEZ
22. Wanna One
23. 2PM
24. VIXX
25. TNX
26. TVXQ
27. CRAVITY
28. Block B
29. SF9
30. Teen Top

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Stay tuned to EpicStream for the latest news and updates about the boy groups included in the March Boy Group Brand Reputation Rankings.