BTS Maintains First Place in February Boy Group Brand Reputation Rankings

BTS continues to dominate the February Boy Group Brand Reputation Rankings as they maintain first place among the boy groups on the list.

The February Boy Group Brand Reputation Rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community value indexes of boy groups using big data collected from 11 January, 2023 to 11 February, 2023.

The Korea Corporate Reputation Research institute analyzed 60,509,296 big brand data for February 2023, which was a 6.73% decrease compared to the 64,874,617 recorded in January 2023.

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BTS Ranks First Place At The February Boy Group Brand Reputation Rankings

BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) ranked No.1 in the February Boy Group Brand Reputation Rankings with a total brand reputation index of 7,030,932.

The HYBE Label boy group had a consumer participation index of 458,745, media exposure of 2,670,721, social media communication index of 1,727,478, and a community value index of 2,173,988.

High-ranking phrases for BTS include “concert film,” “J-Hope,” and “Billboard.” While the highest-ranking related terms include “release,” “surpass,” and “misfire.”

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SEVENTEEN Claims Second Place In The February Boy Group Brand Reputation Rankings

SEVENTEEN S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino ranked in second place with a total brand reputation index of 4,382,675. This was a 21.91 increase compared to their brand reputation index of 3,595,017 in January 2023.

The groundbreaking boy group recorded a consumer participation index of 282,220, media exposure of 1,589,006, social media communication index of 786,681, and a community value index of 1,724,768.

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NCT Comes At Third Place At The February Boy Group Brand Reputation Rankings

NCT members Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Jeongwoo, and Kun accumulated a total brand reputation index of 3,827,415, putting the SM Entertainment boy group at third place in the February Boy Group Brand Reputation Rankings. This was a 24.77% decrease compared to the brand reputation index of 5,087,767 in January 2023.

The boy group had a consumer participation index of 115,012, media exposure of 986,620, social media communication index of 582,728, and a community value index of 2,143,056.

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Here is the top 30 February Boy Group Brand Reputation Ranking:

1. BTS
2. SEVENTEEN
3. NCT
4. EXO
5. BIGBANG
6. TXT
7. Super Junior
8. THE BOYZ
9. MONSTA X
10. SHINee
11. Stray Kids
12. ASTRO
13. BTOB
14. ENHYPEN
15. TREASURE
16. WINNER
17. INFINITE
18. VIXX
19. ONF
20. PENTAGON
21. ATEEZ
22. SF9
23. Highlight
24. Wanna One
25. VERIVERY
26. 2PM
27. TVXQ
28. CRAVITY
29. GOT7
30. Block B

Stay tuned to EpicStream for the latest news and updates about the boy groups included in the February Boy Group Brand Reputation Rankings.