Prince William gifted his wife, Kate Middleton, a pair of earrings last Christmas. The Duchess of Cambridge's accessory was reportedly sold out after the people saw her wear the gem.
Is Kate Middleton Effect Still Strong?
The Princess of Wales is one of the most fashionable members of the British royal family. When she joined the firm, royal fans were always after her outfits and jewelry because fans tend to buy them, prompting some to call her influence in the market the "Kate Middleton effect" or "Kate effect."
On Sunday, Middleton joined the royals for their traditional Christmas walkabout with her husband, Prince William, and their three children — Prince George, 9, Princess Charlotte, 7, and Prince Louis, 4.
She wore a long forest-green Alexander McQueen coat for the outing and matched it with Philip Treacy fedora hat. She also accessorized with brown leather gloves, brown suede-heeled boots and a pair of gold-plated earrings, which were present from the Prince of Wales, Express reported.
The heir to the throne reportedly purchased the ocean blue Dina earrings from Parisian brand Sèzane and they were made from gold-plated recycled brass and natural tones. The item was retailed at £100 and it was old out within minutes after the public noticed that Middleton wore it.
some fan also took to social media and praised Prince William for his choice of gift for his wife.
“They are gorgeous earrings; she is bound to love them. I wish my husband was as thoughtful as William!” one reportedly wrote on Twitter, per Express.
What Is Kate Middleton Effect?
Kate Middleton Effect or Kate Effect refers to the Princess of Wales' influence in the market. Prince William's wife is considered a trendsetter because many love and follows her wardrobe.
When Prince William and Middleton did their engagement interview, she wowed royal fans with her ISSA blue wrap dress. Royal fans went into a frenzy and the demand for the said dress spiked and it was sold out within five minutes and was re-ordered "countless times." However, the brand didn't expect she would wear one of their designs.
"That morning I’d gone to yoga as usual, and then I got a call from a friend telling me about the royal engagement. It was all very exciting. We didn’t have a TV at the studio and this was pre-Instagram, but we soon knew Kate was wearing Issa because at four o’clock the phones began ringing and didn’t stop. It was bonkers," ISSA founder Daniella Helayel told Daily Mail in 2016.
According to Helayel it has been her bestselling dress. She also shared how Middleton saved the business, which was struggling financially at the time.
"ISSA was a niche brand; we had a loyal following, but in 2008 and 2009, we were in serious financial trouble. When Kate wore that dress, everything changed," she added.
"From the day of the royal engagement, our sales doubled. I didn’t have the money to finance production on that scale."
Earlier this year, Middleton released a series of pictures for her photoshoot to mark her 40th birthday. In one shot, she was seen wearing a one-shouldered red gown. Shortly after her birthday photos were released the searches for "red dress" exploded by 376 percent across the globe.
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"These new photographs reveal a side of Kate Middleton we’ve never seen before – unafraid, powerful, and with a hint of wildness to her classic beauty, she looks every inch the future Queen," a spokesperson for Printique said, Express reported.
"Paolo Roversi has done an extraordinary job of combining classical, idealised elements of royal photography with striking brushes of colour and boldness, from the blown-out look of Kate Middleton’s mane to the scarlet of her red McQueen dress in one of the photos."
"Another black-and-white photo, which features the Duchess of Cambridge in profile, reflects the ethereal, regal quality of the renowned court photographer Cecil Beaton, who captured historic images of Princess Margaret and the Queen Mother, and searches for ‘Cecil Beaton’ also exploded 669 percent one day after the photos were released."
The spokesperson added that Middleton's three birthday portraits have the "feel and weight of history." They are positive that it will "remain iconic images of the monarch as the centuries progress."
Stay tuned for more news and updates about Kate Middleton.
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