With the rise of influencers and internet personalities today, one of the most well-known YouTubers is James Charles. With millions of followers, a number of collaborations and more, it can’t be denied that he, too, is one of the wealthiest social media stars of today.
James Charles is now one of the most famous beauty influencers in the world. Though he’s not safe from being involved in a few controversies here and there, it only makes some noise around his name, earning him more subscribers.
How much fortune has he accumulated all these years with the incredible fame he’s experiencing today?
The Start of James Charles’ Influence
The 22-year-old social media personality launched his YouTube channel, James Charles, in 2015. It mostly focuses on beauty and makeup.
More than six years after his channel’s debut, he now has a whopping 24.1 million subscribers. He also has a massive following on other platforms, like 23.2 million on Instagram, 7.3 million on Twitter and 36.1 million on TikTok.
With this success, he gets several lucrative deals with some of the most famous brands. He was named the first male brand ambassador for CoverGirl, working alongside Katy Perry, per Celebrity Net Worth.
He has also become the face of So Lash! By BlastPro Mascara. He also did the makeup for Iggy Azalea for her music video for “Sally Walker” in 2019.
James Charles also released his own eyeshadow palette in collaboration with Morphe Cosmetics and it quickly sold out in just less than six minutes. He also ventured into modeling and walked the runway for MarcoMarco's Six ½ collection during the Los Angeles Fashion Week in 2017.
He became the first Instagram influencer to be invited to The Met Gala with his increasing fame.
The Controversies Surrounding James Charles
James Charles’ controversy started as soon as he received his big break. When he became CoverGirl’s first male ambassador, he made a tweet that offended many.
“I can’t believe we’re going to Africa today omg what if we get Ebola,” he said, per Film Daily.
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His statement resulted in a huge backlash. Though he eventually apologized for his offensive remark, he didn’t do so until he blocked a bunch of Twitters users who called him out.
His scandal with Tati Westbrook back in 2019 also made noise. The two used to be close friends, but Tati Westbrook accused James Charles of endorsing a rival of his gummy vitamin brand.
Also, Tati Westbrook accused him of being a bad role model and sexually manipulating straight men.
Jeffree Star sided with Tati Westbrook and James Charles lost 3 million subscribers. However, the latter cleared his name and aired his side of the story, denying the accusations.
Though fans were still divided, he reclaimed his reputation and subscribers.
Today, James Charles is worth $22 million.
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