In case you missed it, Disney has decided to cancel Mulan's theatrical release and will be making the film available for VOD on their streaming service. Interestingly, the decision is turning out to be a good thing for the House of Mouse. A new report reveals that Disney's stock prices are surging after it was confirmed that Mulan will premiere on Disney+.
The report comes from Variety, which confirms that Disney shares popped as much as 10% in early trading on Wednesday. In addition to that, the House of Mouse has revealed that Disney+ currently has 60.5 million subscribers which could increase as the release of Mulan draws closer.
So does this mean that more movies will be released on Disney+ instead of going for a theatrical release? Disney CEO Bob Chapek explained that this is a special case for Mulan considering that the film has been delayed for far too long.
"We are looking at Mulan as a one-off as opposed to saying there's a new business windowing model we are looking at," Chapek said. "That said, we find it very interesting to be able to take a new offering to consumers at that $29.99 price and learn from it and see what happens not only in terms of the uptick of the number of subscribers we got on the platform but also the number of transactions we get on that PVOD offering."
Mulan will be available on Disney+ for the price of $29.99 starting September 4.
Related: Mulan Officially Premiering On Disney+ Next Month But There's A Catch
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